Journal
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Process
How a visual language holds a brand together
A logo is a handshake; a system is the relationship. Notes on building identities that survive contact with the real world.
Interview
On craft, generative AI and the future of brand design
Where the tools end and taste begins — a conversation about staying useful in an AI-saturated industry.
Field Note
Notes on colour, type and the discipline of restraint
The hardest part of a system is everything you choose to leave out.
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Case NoteInside the Lumara Hotels identity system
A behind-the-scenes look at building calm into every hospitality touchpoint.
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EssayMotion as a brand's second voice
Static identities are only half the story. How movement communicates personality.
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Tech NewsClaude Fable 5 Is Back: What's New in Anthropic's Most Capable Model
Claude Fable 5 has returned after a brief suspension, with tighter safety classifiers, a 1M-token context window, and full support across the Claude ecosystem. Here's what changed.
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