Hasaka. A brand-first creative director.
8 years building identities that outlive their moment.
✦ Work with meHasaka. A brand-first creative director. 8 years building identities that outlive their moment.
✦ Work with meTrusted by brands across 20+ industries
Strategy first.
Craft always.
Vision that endures.
I started as a graphic designer — hands on type, grids, and marks. That foundation became the bedrock beneath every brand strategy I've written and every visual system I've built.
Most brands look forgettable because they're built backwards — style first, substance never. I work the other way.
With 8+ years across Brandfactory, Carthagos, I've led 100+ brand projects spanning luxury hospitality, fintech, consumer goods, fashion, tech, and cultural institutions.
Today I integrate generative AI, motion design, and vibe coding alongside classic brand craft.
Framework
& Insight
& Direction
& Ideation
& Craft
& Collaborate
& Evolve
Selected brand cases
All →
Services that build brands.
From strategy to storytelling, I help brands show up with purpose and make a lasting impact.
Let's work together →
Brand Identity
Building memorable identities that stand out and stand for something.
Brand Identity
Building memorable identities that stand out and stand for something.
Brand Strategy
Defining clear positioning and strategies that drive relevance and growth.
Brand Strategy
Defining clear positioning and strategies that drive relevance and growth.
Creative Direction
Crafting compelling concepts and visual directions that capture attention.
Creative Direction
Crafting compelling concepts and visual directions that capture attention.
Rebranding
Refreshing brands to match their evolution and future goals.
Rebranding
Refreshing brands to match their evolution and future goals.
Design Systems
Creating scalable design systems that ensure consistency and efficiency.
Design Systems
Creating scalable design systems that ensure consistency and efficiency.
AI Brand Systems
Leveraging AI to build intelligent systems that elevate brand performance.
AI Brand Systems
Leveraging AI to build intelligent systems that elevate brand performance.
Visual Storytelling
Art-directed imagery and storytelling that creates emotional connections.
Visual Storytelling
Art-directed imagery and storytelling that creates emotional connections.
Motion & Multimedia
Bringing brands to life through motion, animation, and immersive content.
Motion & Multimedia
Bringing brands to life through motion, animation, and immersive content.
Digital Experiences
Designing seamless digital experiences that engage and convert.
Digital Experiences
Designing seamless digital experiences that engage and convert.
Hasaka in a nutshell
| ○Active since | 2016 |
| ○Disciplines | Brand Identity →Brand Strategy →Creative Direction →Visual Systems & Brand Guide →AI Brand Tools → |
| ✦Brand cases | 100+ |
| ✦Years active | 8 |
| #Industries | All — hospitality, fintech, fashion, tech, culture, FMCG |
| ✦Studios | Brandfactory, Carthagos |
| ○Superpowers | Brand craft · Generative AI · Vibe coding · Multimedia |
| ↗Online | Behance ↗LinkedIn ↗Instagram ↗Dribbble ↗ |
Let's build something unforgettable together.
I take on a small number of brand projects each year — the ones where I can go deep and make work that truly matters. If you're building a brand that needs to stand for something, I'd like to hear about it.
hello@hasaka.ioStart a project →