Nexera Robotics
Tech Brand
Nexera Robotics
Lighthouse App
Tech Brand
Lighthouse App
Nexera Robotics
Tech Brand
Nexera Robotics
Lighthouse App
Tech Brand
Lighthouse App
Cooking Guild
Product Packaging
Cooking Guild
Lifestyle
Somo Turismo
Rocky Pet
Brand Identity
Rocky Pet
Cooking Guild
Product Packaging
Cooking Guild
Lifestyle
Somo Turismo
Rocky Pet
Brand Identity
Rocky Pet
Summa Forte
Product Packaging
Summa Forte
Corporate Brand Identity
Realpha
Summa Forte
Product Packaging
Summa Forte
Corporate Brand Identity
Realpha
Creative Direction
MOTION ART
& SYSTEMS
Hasaka Studio · Brand Reel2024
HASAKA
100+ Projects · 8 Yrs
Watch the reel
Sadara
Typography
Sadara
Steggys
Brand Identity
Steggys
Sadara
Typography
Sadara
Steggys
Brand Identity
Steggys
Riixo
Product Design
Riixo
UI/UX
Cardo
Brand Identity
Osos
Riixo
Product Design
Riixo
UI/UX
Cardo
Brand Identity
Osos
Gathr
Packaging
Gathr
Mazyon Chocolate
Brand Identity
Mazyon Chocolate
Scout
UI/UX
ScoutX
Gathr
Packaging
Gathr
Mazyon Chocolate
Brand Identity
Mazyon Chocolate
Scout
UI/UX
ScoutX

Hasaka. A brand-first creative director.
8 years building identities that outlive their moment.

✦  Work with me
Scroll to work
Nexera Robotics
Tech Brand
Nexera Robotics
Lighthouse App
Tech Brand
Lighthouse App
Summa Forte
Product Packaging
Summa Forte
Nexera Robotics
Tech Brand
Nexera Robotics
Lighthouse App
Tech Brand
Lighthouse App
Summa Forte
Product Packaging
Summa Forte
Cooking Guild
Product Packaging
Cooking Guild
Sadara
Typography
Sadara
Rocky Pet
Brand Identity
Rocky Pet
Cooking Guild
Product Packaging
Cooking Guild
Sadara
Typography
Sadara
Rocky Pet
Brand Identity
Rocky Pet
Steggys
Brand Identity
Steggys
Riixo
Product Design
Riixo
Gathr
Packaging
Gathr
Steggys
Brand Identity
Steggys
Riixo
Product Design
Riixo
Gathr
Packaging
Gathr
Mazyon Chocolate
Brand Identity
Mazyon Chocolate
ScoutX
UI/UX
ScoutX
Creative Direction
Motion Art & Systems
Mazyon Chocolate
Brand Identity
Mazyon Chocolate
ScoutX
UI/UX
ScoutX
Creative Direction
Motion Art & Systems
Hasaka Studio · Brand Reel2024
HASAKA
100+ Projects · 8 Yrs

Hasaka. A brand-first creative director. 8 years building identities that outlive their moment.

✦  Work with me

Trusted by brands across 20+ industries

LUMARA
NORDE
VERDÉ
NEXERA
REALPHA
KAIJU
STEGGYS
MAZYON
CARDO
SCOUTX
RIIXO
GATHR
ROCKYPET
OSOS
SADARA
LUMARA
NORDE
VERDÉ
NEXERA
REALPHA
KAIJU
STEGGYS
MAZYON
CARDO
SCOUTX
RIIXO
GATHR
ROCKYPET
OSOS
SADARA
Brand 16
Brand 17
Brand 18
Brand 19
Brand 20
Brand 21
Brand 22
Brand 23
Brand 24
Brand 25
Brand 26
Brand 27
Brand 28
Brand 29
Brand 30
Brand 16
Brand 17
Brand 18
Brand 19
Brand 20
Brand 21
Brand 22
Brand 23
Brand 24
Brand 25
Brand 26
Brand 27
Brand 28
Brand 29
Brand 30
Projects Delivered
100+ Brand Projects
8+ Years Experience
💬20+ Industries
👍1000+ Assets
0+
BRAND PROJECTS
Brand identities, digital experiences and creative systems delivered.
0+
YEARS EXPERIENCE
Leading brands and teams from strategy to execution.
0+
CREATIVE ASSETS
Motion, print, digital and brand collateral produced.
HOSPITALITY
LUXURY
TECH
REAL ESTATE
FINTECH
FMCG
CULTURE
A simple and effective approach.

Strategy first.
Craft always.
Vision that endures.

I started as a graphic designer — hands on type, grids, and marks. That foundation became the bedrock beneath every brand strategy I've written and every visual system I've built.

Most brands look forgettable because they're built backwards — style first, substance never. I work the other way.

With 8+ years across Brandfactory, Carthagos, I've led 100+ brand projects spanning luxury hospitality, fintech, consumer goods, fashion, tech, and cultural institutions.

Today I integrate generative AI, motion design, and vibe coding alongside classic brand craft.

Our Approach
Design
Framework
A human-centered, strategic process that transforms ideas into meaningful digital experiences.
Scroll to explore
01
Research
& Insight
Understanding people, market and context to uncover real opportunities.
02
Strategy
& Direction
Defining the right problems to solve and a clear path forward.
03
Concept
& Ideation
Exploring creative ideas and turning concepts into clear directions.
04
Design
& Craft
Crafting elegant, intuitive and impactful experiences with attention to detail.
05
Build
& Collaborate
Bringing ideas to life through collaboration, iteration and craftsmanship.
06
Launch
& Evolve
Launching with purpose nand continuously improving based on real impact.
01
Research & Insight
Understanding people, market and context to uncover real opportunities.
02
Strategy & Direction
Defining the right problems to solve and a clear path forward.
03
Concept & Ideation
Exploring creative ideas and turning concepts into clear directions.
04
Design & Craft
Crafting elegant, intuitive and impactful experiences with attention to detail.
05
Build & Collaborate
Bringing ideas to life through collaboration, iteration and craftsmanship.
06
Launch & Evolve
Launching with purpose nand continuously improving based on real impact.

Selected brand cases

All →
Lumara Hotels logo
Nexera Robotics
Tech Startup
realpha logo
Realpha
Real Estate
lighthouse logo
Lighthouse
Tech Startup
somoturismo logo
Somo Turismo
Hospitality
WHAT I DO

Services that build brands.

From strategy to storytelling, I help brands show up with purpose and make a lasting impact.

Let's work together  →
Brand Identity
01

Brand Identity

Building memorable identities that stand out and stand for something.

01

Brand Identity

Building memorable identities that stand out and stand for something.

Read more →
Brand Strategy
02

Brand Strategy

Defining clear positioning and strategies that drive relevance and growth.

02

Brand Strategy

Defining clear positioning and strategies that drive relevance and growth.

Read more →
Creative Direction
03

Creative Direction

Crafting compelling concepts and visual directions that capture attention.

03

Creative Direction

Crafting compelling concepts and visual directions that capture attention.

Read more →
Rebranding
04

Rebranding

Refreshing brands to match their evolution and future goals.

04

Rebranding

Refreshing brands to match their evolution and future goals.

Read more →
Design Systems
05

Design Systems

Creating scalable design systems that ensure consistency and efficiency.

05

Design Systems

Creating scalable design systems that ensure consistency and efficiency.

Read more →
AI Brand Systems
06

AI Brand Systems

Leveraging AI to build intelligent systems that elevate brand performance.

06

AI Brand Systems

Leveraging AI to build intelligent systems that elevate brand performance.

Read more →
Visual Storytelling
07

Visual Storytelling

Art-directed imagery and storytelling that creates emotional connections.

07

Visual Storytelling

Art-directed imagery and storytelling that creates emotional connections.

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Motion & Multimedia
08

Motion & Multimedia

Bringing brands to life through motion, animation, and immersive content.

08

Motion & Multimedia

Bringing brands to life through motion, animation, and immersive content.

Read more →
Digital Experiences
09

Digital Experiences

Designing seamless digital experiences that engage and convert.

09

Digital Experiences

Designing seamless digital experiences that engage and convert.

Read more →

Hasaka in a nutshell

Active since2016
DisciplinesBrand Identity Brand Strategy Creative Direction Visual Systems & Brand Guide AI Brand Tools
Brand cases100+
Years active8
#IndustriesAll — hospitality, fintech, fashion, tech, culture, FMCG
StudiosBrandfactory, Carthagos
SuperpowersBrand craft · Generative AI · Vibe coding · Multimedia
OnlineBehance LinkedIn Instagram Dribbble

Let's build something unforgettable together.

I take on a small number of brand projects each year — the ones where I can go deep and make work that truly matters. If you're building a brand that needs to stand for something, I'd like to hear about it.

hello@hasaka.ioStart a project  →
© 2025 Hasaka™ — Creative Director