Food & Drink
Clef des Champs
A farm-to-table identity rooted in soil, season, and ceremony — built to feel as alive as the produce it represents.
The Brief
An identity that tastes like the land
We were asked to build a brand that holds both heritage and modernity — handmade in feel, yet able to scale across packaging, signage, and digital.
Approach
Strategy first. We mapped the rituals of harvest into a modular grid.
Outcome
A 30% lift in shelf recognition and a system the team can extend.